Skip Navigation Links
   Self-Discovery the Jungian Way
Personality Test
           100% FREE

No sign-up

Online and recent visitors
Discover your Jungian type and personal dynamics with psychologist Michael Daniels PhD


Assessing Watchword Personality Dynamics

Share this:  



Preliminary Comments

The The Watchword Test is essentially a method of self-analysis in which it is important to interpret your own matrix. This is mainly because only you are aware of the full facts of your situation. Also the words you have written will often have very personal or private significance that will not be apparent to someone else. If you decide to show your matrix to others, you should exercise caution in accepting any interpretations they may suggest.

Detailed guidelines for interpretation of the Watchword matrix are given in the book. On this page you will find simplified explanations that should allow you to decipher the most significant features of your matrix.

Dominant Theme

It is useful to begin by considering the main theme (if any) that is expressed in the matrix. To do this you should ask yourself what aspect of your life the eleven key words (those inside the central rectangle) seem to represent. The theme will usually give a good indication of your major current areas of concern.

Common themes are: Work, Family, Relationships, Health, Education, Ideology, Sport, Entertainment, and Feelings.

Word Associations

Often the personal or psychological meaning of the key words that appear in your matrix will be fairly clear to you. At other times, you may struggle to understand what a word might represent.

In order to assist the interpretation of a key word, it is often helpful, especially when the word has no obvious personal or psychological significance, to elaborate upon (or amplify) its meaning, This involves allowing a word to suggest other associations (especially ones that are personally or psychologically significant). For example, the word "RAIN" might suggest to you ideas of unhappiness, weeping, cold, dismay or, perhaps, refreshment and rebirth.

The Watchword Keys

Each of the Watchword Keys is believed to have a specific psychological meaning that depends upon its position (location) within the matrix. An explanation of the structural principles involved can be found here.


The Watchword Keys



Interpret Your Words

To interpret the meaning of your own words you should try to relate the word (or phrase) you have written in each key location (and its amplified associations) to the key principles and indications. If you have difficulty interpreting a particular key, then an examination of the two words that were linked to form the key may help to establish its underlying meaning.

It is recommended that you examine the keys in the following order. The first four keys are often best interpreted in pairs, so that  contrasts in meaning can be more easily identified.


These two keys represent progressive and regressive  tendencies in your personality or current situation.

Giant and DwarfGIANTDWARF
Primary indication Driving forces Inertial tendencies
Personality characteristics
  • Dominant motivation
  • Source of strength
  • Creative impulses
  • Necessary movement or development
  • Features that are carrying you forward
  • Future possibility
  • Personal virtues
  • Source of weakness
  • Features that are holding you back
  • Characteristics that should be held in check or moderated
  • Earlier situation
  • Childhood
  • Immature impulses
  • Personal vices


These two keys represent the inward and outward aspects of your personality.

Soul and PersonaSOULPERSONA
Primary indication Basic inner personalityBasic outer personality
Personality characteristics
  • Private or subjective self
  • Thoughts and feelings
  • Emotional situation
  • Unconscious or concealed tendencies
  • Attitude to the unconscious
  • Qualities that you attribute to the opposite sex
  • Jungian anima or animus
  • Public or objective self
  • Mask or performances
  • Social roles
  • Physical or social situation
  • Conscious attitudes or tendencies
  • Jungian persona


These two keys represent the progressive tendencies in, respectively, your inner world, and outer life.

Guide and ImagoGUIDEIMAGO
PrincipleInner progressionOuter progression
Primary indication Higher selfEgo-ideals
Personality characteristics
  • Sense of inner teacher
  • Inner power or greatness
  • Intuitive insights
  • Dominant sense modality
  • Main source of inspiration or enjoyment
  • Inner qualities that need to be fully acknowledged or developed
  • Conscience
  • Moral principles
  • Ideology
  • Message from the unconscious
  • The direction of unconscious striving
  • Jungian mana personality
  • Conscious values, goals and desires
  • Idealized image of the self
  • Imagined future situation or seemingly inevitable consequence of current trends
  • Physical, material or social need


These two keys represent regressive forces in your inner and outer life.

Shadow and SpectreSHADOWSPECTRE
PrincipleInner regressionOuter regression
Primary indication Repressed materialProblems, anxieties and fears
Personality characteristics
  • Dark or hidden side of your nature
  • Disliked characteristics that you are unwilling to recognise in the self and tend to project onto others
  • Features that you have failed consciously to acknowledge and develop
  • Irrational sensitivities
  • Complexes
  • Feelings of disgust
  • Inner weakness
  • Jungian shadow
  • Areas where expression is difficult
  • Rejected values
  • Old preoccupations
  • Features that you are aware of in the self or situation, but which you dislike
  • Dread of becoming
  • Area where help is needed or sought
  • Escapist tendencies
  • Domineering force


Station represents your overall psychological situation at this particular time. Battle represents aspects that need to be addressed in order to move forward.

Station and BattleSTATIONBATTLE
balance or tension
balance or tension
Primary indicationSense of basic selfhoodPersonal task, quest or adventure
Personality characteristics
  • Current status or essential personal situation
  • Basic quality in the self
  • Continuing preoccupation
  • General emotional tone
  • Personal style
  • Identity problems
  • Jungian ego
  • Field of conflict
  • Moral dilemma
  • Inner turmoil
  • Spiritual crisis
  • Major cause of concern
  • Way forward


Finally, Destiny represents the anticipated resolution or outcome of your journey. This is NOT a fatalistic prediction of what will occur. Rather, Destiny suggests your psyche's "best guess" of a possible future situation, based on its assessment of the direction in which you are currently moving.

PrincipleFinal resolution
Primary indication Realized Self
Personality characteristics
  • Projected outcome of battle or quest
  • Ultimate goal or value
  • Personal transformation
  • Jungian Self


Click here for an example of matrix interpretation


 Join the conversation

 All rights reserved Privacy and Cookie PolicySitemapWe are not responsible for and do not endorse the content of external sites